Metabical Case Essay Example for Free

Metabical Case Essay The weight loss drug vailable in three four-week packages. The four week packaging was at the specific point where the consumer did not have to spend too much money to buy it, yet got invested in the product enough that they would come back to buy the second and third portions Marketing Research According to the US survey 34% overweight 25. % obese 4. 7% severely obese Health care providers were positive about the prospects of weight loss drugs. Responses of individuals: indicates 12% would immediately opt for such a solution. Focus group: Need of Prescription-strength drug with FDA approval clinical results o backup weight loss results. Decision making The process of decision making for the consumers would follow the hierarchy of effects and would include the following steps Users involved in word of outh publicity First prescription drug to be approved by the FDA specifically for weight loss of overweight individuals credibility First prescription drug for BMI of 25-30 It worked on low dose formulation hence stress on liver and heart was lesser Side effects were less severe and conditional Behavioral modifications and healthier eating habits Results were seen on an average in 12 weeks More comprehensive support plan The above advantage could be used for positioning in the following ways: Premium pricing as it is the only FDA approved prescription drug for weight loss. Strikingly different from dietary supplements for weight loss Segmentation Targeting multi cluster segmentation Demographic Income levels High Income group, since they are ready to pay out of their pockets. Gender- Females are more weight conscious. Age: 35+ Education: college plus Psychographic : Based on, Physical activity, Food preferences, Nutrition, Self image, Overall health l want to be healthier I want to fit into my skinny Jeans Geographic : US is the largest geographic segment where 65% of the entire adult population is over-weight, obese or severely obese . Targeting customers with a BMI of 25-30 Positioning Strategy Positioning as a ?Life saving drug Those 20 extra pounds can kill you. Being overweight leads to heart disease, high blood pressure, diabetes Its time to get Healthy- Metabical can help. Positioning as a ?Motivational Therapeutic drug Discover a happier and a more attractive you Increases confidence Boosts self- esteem Marketing Communication Strategy Electronic media TV Radio Social media Print media NEWS Magazines Viral media DTC and prescriber advertising ?Free lunch pre launch program Metabical Challenge Biggest looser contest Medical education events Thank you

normalization :: essays research papers

Normalization of the Lowe's Inventory Information System Database As a database grows in size and complexity it is essential that order and organization be maintained to control these complexities and minimize errors and redundancy in the associated data. This goal is managed by a process referred to as normalization. Normalization permits us to design our relational database tables so that they "(1) contain all the data necessary for the purposes that the database is to serve, (2) have as little redundancy as possible, (3) accommodate multiple values for types of data that require them, (4) permit efficient updates of the data in the database, and (5) avoid the danger of losing data unknowingly (Wyllys, R. E., 2002).". As a prelude to normalization, the database modeler researches the company and current database uses to determine the requirements for the new database. Table elements and relationships are determined, and candidate keys reviewed and established for the tables. The process of database normalization then begins. Databases can attain varying degrees of normalization classified as 1NF, 2NF, 3NF, 4NF, 5NF, and BCNF, however for practicality and in staying with the layout of our Lowe's inventory database, only the first through third normal forms or 1NF – 3NF will be addressed. First, a balance must be struck between data accessibility with regard to performance and maintenance and the concerns of data redundancy. To accomplish this and normalize the Lowe’s database, the supply and retail sides of the database were combined and the tables set in first normal form. In first normal form, the tables were formatted to ensure that the data within them was atomic i.e., ensuring that it was in its simplest form and had no repeating groups. A concatenated PK characterizes tables in 1NF and these tables can have partial and transitive dependencies. Decomposition from this point helps to eliminate redundancy as the modeler works toward a defined goal based on business rules and individual needs. The tables were next moved to second normal form, again undergoing a review where efforts were taken to reduce the amount of redundant data by extracting and placing it in new table(s). Here, each key component is written on a separate line, with the original key written on the last line. All dependant attributes then follow their perspective keys. This process is used to eliminate partial dependencies which are not allowed in 2NF. Finally, the tables were set into third normal form by ensuring that no non-identifying attributes were dependent on any other non-identifying attributes.

Crime and Victimization Essay

In our scenario, Dr. O’Donnell touched on the psychodynamic theory of crime. This theory suggests that a person commits a crime because of an unbalanced or antisocial personality. These offenders may have also been bulled or abused as children which may have led to their instability. An example of this theory is the case of Adam Lanza. On December 14, 2012, Mr. Lanza entered Sandy Hook Elementary School in Newtown, Ct and opened fire on the school. He shot and killed twenty children and six adults before turning the gun on himself. According to investigative reports, Mr. Lanza was shy as a young pre-teen and then developed into a mentally unstable adult who was a virtual recluse and had an obsession with mass murder and war. Although Mr. Lanza was taken out of public school at 16 and homeschooled by his mother, there was nothing to suspect he would later commit such a horrible act. There was no indication of a motive and because Mr. Lanza took his own life we will never know w hy. There are some indications he had an obsession with mass murder and collected numerous paper clippings and stories of these crimes especially the Columbine High School shooting, however, there were no indications of abuse. This leads us to believe that a mental or personality disorder may have been at play. Unfortunately, crime is everywhere around us. In my own metropolitan area there was recently a horrible event. On January 26 Darion Aguilar arrived at Columbia Mall in Columbia, Md. He hung around the mall for a short while before assembling a shotgun in a back room then opening fire at a retail store killing two people then himself. Howard County Police department were called and investigated the incident. They found that Mr. Aguilar had no criminal record and legally purchased the gun he used about a month before the incident. Because this was an event that took place locally the Howard County Police Department had jurisdiction over this case. This was appropriate because it did not cross state lines or involve drugs or other  illegal activity. While the S.W.A.T team was deployed no other agencies were actively involved. Recently our neighborhood was attacked by a group of juveniles from another local area. Some of my neighbor’s property was destroyed, windows broken, and numerous items stolen. Our community sits off of a major highway, however, it is not very well lit and we do not have a security person or Neighborhood Watch group. If we were to adopt Sgt. Evans’ suggestions of adding more lights and video cameras, I think we would have a better chance of making sure this type of thing doesn’t happen. Also, I feel like if we were to add a Neighborhood Watch program and we all became actively involved in it, we would see that these kids would be deterred from coming around. I also think that it would be a good idea to enforce the curfew rule we have in place now. Children under the age of 18 are to be indoors by 9 p.m. during the week and 10 p.m. on the weekends. I feel like the parents of the kids who are causing problems need to be held responsible to some extent. If they made sure the kids were in at curfew then again we would not have such a problem. References Information retrieved from: www.cnn.com/2013/11/25/justice www.wjla.com/articles/2014/01 www.washingtonpost.com/politics/SandyHook

Contraception Coverage - 1269 Words

People buy health insurance to cover their medical expenses because accidents and health problems can arise at any time. Many health services are not reaching the medical needs of women and giving them exactly what they need and people don’t realize that there is more to birth control then what it seems. There are a lot of benefits from birth control and it is not just women trying to prevent unwanted pregnancies. Some examples of these benefits include; healthier skin, stopping menstrual flow, and preventing pelvic inflammatory disease. Society needs to be more aware of these benefits so that these women start getting the medical attention that they need. Therefore, birth control should be 100% covered by all insurance companies.†¦show more content†¦What are the laws that are telling people they can’t or can have coverage for much needed prescriptions? Recently since President Barack Obama took office he implemented a new era of health care coverage. He feels that all people should have the right to affordable health care. â€Å"As a part of the Affordable Care Act, the federal government issued a rule that required health plans to cover contraception without a co pay† (â€Å"Challenges†). This created uproar across America that contraception would be covered when so many Americans don’t agree in contraception at all. According to insurance coverage for contraception laws, over 10.7 million women in America use a type of oral contraception (â€Å"Insurance†). In the state of Missouri as well as 25 other states contraception has been ruled on and coverage has varied from state to state. Missouri has a ruling that require insurance companies to offer some sort of coverage for contraception. The law excludes types of contraception to end a pregnancy, such as the morning after pill (â€Å"Insurance†). So each state has been dealing with their lawmakers to ensure state laws, however President Obama has m oved to make it a federal law. According to the new law set forth by President Obama the only institutions that do not have to follow the same guidelines are those affiliated with religious institutions and employ those people that are faith based (Corbin, Caroline M). It is unethicalShow MoreRelatedContraception Coverage Of The Affordable Health Care Act978 Words   |  4 Pages Contraception Coverage in the Affordable Health Care Act Angel N. Cawthon Kilgore College Author Note Not all of the following information came directly from me but will be cited for the research I have done. Abstract One of the biggest complaints in healthcare is the rising costs.2 In many articles, people complain the healthcare costs have increased significantly and feel that is a direct result of the Affordable Health Care Act. Also, they feel that the cost of implementingRead MoreAnalysis Of The Affordable Care Act1331 Words   |  6 PagesContraception services are known to be expensive and many women in the United States depend on their employer to have access to contraception services. The Protection Patient and Affordable Care Act (also known as Obamacare) created by the Obama administration aimed at making birth control benefits accessible to as many women in the U.S. With Barack Obama’s presidency at an end and Donald Trump as the newly elected president of the United States, women under the Obamacare program now risk losingRead MoreWhy Do We Continue to Debate the Use of Contraception Essay1572 Words   |  7 PagesContraception is it right or wrong and are you to young to dec ide for yourself? Recently we have been hearing a lot about Contraception ad if it is right or wrong and who gets to decide. The name of the Scholarly article that I chose to write about is, (Simonds Ellertson, 2004, p. 1285-1297) Emergency Contraception and Morality reflections of health care workers and clients. In the United States our government goes back and forth between trying to be conservative and trying to separate personalRead MoreContraception Is An Entity That Many People Take For Granted1228 Words   |  5 PagesContraception is an entity that many people take for granted. In the past, women did not have any access to contraceptives because they did not exist at the time. As time passed, the thought of contraceptives began to bloom, but the idea was thought to be â€Å"obscene.† This was in a time where women had very few rights, and one of the rights they were forbidden to have was the right to have access to contraceptives and be active in the planning of th eir families and fertility. Whether in a relationshipRead MoreThe Affordable Care Act ( Aca )1674 Words   |  7 PagesBackground: the Affordable Care Act (ACA), which is a federal health reform bill, requires most public and private health plans to provide a minimum coverage of women’s preventive healthcare services with no cost sharing.1 Therefore, the Institute of Medicine (IOM) was commissioned to review what preventive services are essential for women’s health and welfare and consequently should be considered in the development of guidelines for women’s preventive services.2 According to the IOM recommendationsRead MoreContraception Insurance Mandate: The Religious Exemption Debate1616 Words   |  7 Pagesaccessible and affordable to millions of Americans (National Women’s Law Center, 2011). â€Å"Among the many firsts: employers that offer health insurance must cover certain preventative measures for women, including contraception† (Corbin 2013, p. 1470). This requirement has been coined the â€Å"contraception mandate† and has generated an uproar among many Catholic employers in the US (Corbin 2013, p. 1470); they believe it is in violation of their basic rights of religious freedom and freedom of speech to beRead MoreWe Live A Democracy?1256 Words   |  6 Pagesadministration they are making plans to repeal and replace the Affordable Care Act that has the potential of not allowing full or partial coverage of birth control. This an issue that has plagued the woman’s community whose intentions of contractive use is not solely based off of the reason, to try and avoid getting pregnant. For that reason, Trump should consider providing coverage for contraceptives in his revised healthcare plan. Birth control has many different functions ranging from regulating a womenRead MoreBirth Control Births1255 Words   |  5 Pagesgrowing access to the medicines and healthcare practices. As the market for medications has expanded, however, so too has the pool of people requiring medical care. When it comes to contraception, the Protestant’s point of view is that prevention is better than aftercare. However the Catholic’s point of view is that contraception is a form abortion. From an ethical bioethicist point of view, this debate raises issues about the quality of life and who gets to decide when life begins. In medical practiceRead MoreContraception Within The Affordable Care Act2406 Words   |  10 PagesContraception within the Affordable Care Act Sarah Tharpe University of New England SSW 505 October 16, 2014 Abstract The Affordable Care Act (ACA) and its mandate regarding contraception has been the center of contention since the United States Supreme Court decided to go forward with the case in 2013. The initial mandate in question instructed establishments to include and or make available all forms of contraception. Additionally, the employee’s individual health care plan was to provideRead MoreHow Is The Birth Control Being Funded?2175 Words   |  9 Pagesblood pressure and how often do you check it or have it checked? - When did your last menstrual cycle start? - Do you smoke? - Do you have religious or cultural beliefs regarding contraception? - Do you have reservations regarding any particular type of contraception? - Do you have a preference for any type of contraception? - How is the birth control being funded? - Have you been tested and do you require protection from STDs? - Do you have depression, lupus, irregular periods, gastrointestinal disorders